Press Releases

I get to write my first press release this week. Actually, I get to write more than one. What's more interesting is that one of the release will target the Catholic community. Now, I'm no hater, but I feel like I'm kind of trying to sell Bibles to the Devil.

The book I'm selling is supposedly controversial, although I haven't read it yet to make that determination. Instead, I'm working off an interview with the author to pull out the strings of controversy. But, that belongs in the realm of context.

Today, I surf the Net for sites detailing style. I've edited and sent a couple press releases, but didn't pay attention to the particular conventions. I know they sounded a bit over-the-top, but don't most solicitations? So, off to Google I go.